John Stevens

John Stevens's Posts

  • They want to know what's going on over there. OK, so hook 'em with your yard sign/take-one box.

  • In 1895, C.W. Post, the breakfast cereal guy, established a marketing tradition by offering, in a newspaper ad, a small square of paper that could be redeemed at the grocer's for one cent off the price of a box of Grape-Nuts.

  • Making television advertising work in the home improvement business is a challenge, but find the formula that works and it can be a scaleable lead source that builds your brand like nothing else.

  • Making television advertising work in the home improvement business is a challenge. But find the formula that works in your market and it can be a scalable lead source that becomes more efficient the more you use it.

  • If you evaluate your fleet graphics as you would a billboard campaign, you'll find that strong graphics can be an excellent investment.

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