Joseph Schuler Jr.

Joseph Schuler Jr.'s Posts

• Mastering the Crucial Handoff to Production

  by Joseph Schuler Jr.

  If your design/sales/estimating team doesn't deliver a complete package to production, you're bound to lose profit through lack of information. Here's how five design/build contractors shuttle job particulars from sales to production.

• Profile: Geno Benvenuti

  by Joseph Schuler Jr.

  Life's a little crazy, but interesting,” says Geno Benvenuti. Since named Big50 in 1990, Benvenuti, of Benvenuti and Stein, Evanston, Ill., has reached a goal many aspire to but few attain: He has followed his family's dream, moving to California's idyllic Monterey Bay area. From there, he runs his 48-employee, $8 million-a-year, design/build firm with the help of technology and key employees.

• Washington, Franklin, Britton?

  by Joseph Schuler Jr.

  Remodeler Tim Britton, in his latest effort at “top of mind” awareness, prints hundred-dollar bills with his likeness instead of Ben Franklin's on the bill and signs them in lieu of the Secretary of the Treasury.

• A Remodeler Borrows From Late-Night TV for Marketing

  by Joseph Schuler Jr.

  When Terry Bennett wanted to develop a leave-behind to reinforce the message he or his sales staff convey in sales calls, he came up with something homeowners would remember: an 11-minute DVD that ticks off, David Lettermanñstyle, the top 10 reasons to hire Terry Bennett Builders & Remodelers of Westlake, Ohio.

• Marketing Workshop: Business Card Before+After

  by Joseph Schuler Jr.

  With this card, I trust the company as a designer. With the other card, they could be a plumber. Here, they have an eye for design, detail, and organization.