Joseph Schuler Jr.

Joseph Schuler Jr.'s Posts

• Sales Marketing

  Add One Cube, Stir Architects

  by Joseph Schuler Jr.

  Architects are intrigued by origami. And by high-profile architects. Contractor David Adams discovered that with a unique marketing gimmick that has roots in the sixth-century Asian art of paper folding. It helps that the gimmick also depicts the work of some renowned architects, among them New York City architect Robert A.M. Stern, dean of the Yale School of Architecture.

• Before After

  Before+After: Asian Flare

  by Joseph Schuler Jr.

  The late Minoru Yamasaki, a second-generation Japanese born in America, is known for designing New York's World Trade Center, which he saw as a symbol of man's limitless potential. Yamasaki lived in Michigan and designed his first high-rise there. About his home, near his Troy office, he said, “Buildings should not awe and impress but, rather, serve as a thoughtful background for the activities of the contemporary man.”

• Profile: Gilday Renovations

  by Joseph Schuler Jr.

  Five years after winning Big50 in 1988, Tom Gilday and his partner/cousin, Kevin, were forced to cut by half their 30-employee staff at Gilday Design and Remodeling. The depressed Washington, D.C., economy was to blame.

• Sales Marketing

  Sense-ational Sales

  by Joseph Schuler Jr.

  Big50 remodeler-turned-consultant Mike Gorman says people think in pictures, not words. Create a “movie” in their brain, transferring key moods, feelings, and associations, and you'll make a sale.

• Personality Tests and Profiles Can Help Everyone Get Along

  by Joseph Schuler Jr.

  What makes Mazmanian, a certified professional behavior analyst, so certain of the qualities of his client's employees is a combination of experience and tools. He has been working with contractors for 15 years and uses the DiSC, a behavioral profiling tool used since 1945 on about 20 million people, and the PIAV, a 20-year-old personal interests, attitudes, and values assessment that measures why people act the way they do and what drives them.