Lance Hosey, FAIA, LEED Fellow, is a design principal and the chief impact officer with HMC. His latest book, The Shape of Green: Aesthetics, Ecology, and Design (Island Press, 2012), has been Amazon’s #1 bestseller for sustainable design; in 2017, it was listed among the three dozen books “all designers should read” by Environmental Building News.
How we describe what we build can promote greenwashing, and runs rampant in all sectors of construction, not just among architects.