Loring Leifer

Loring Leifer's Posts

• From Nondescript Ranch to Object of Beauty

  by Loring Leifer

  Art-world connections help transform a nondescript ranch into an object of beauty.

• Sales Lessons

  by Loring Leifer

  Steven St. Onge returned from a year-long sailing sabbatical with his family to find that the sales department of his business was not on an even keel.

• A Remodeling Classic

  Hiring a Sales Manager

  by Loring Leifer

  Remodelers discover that casting off their sales manager hat can be a way to grow their business.

• Consultative approach to sales

  by Loring Leifer

  “Would you like a cup of coffee?” The way you answer that question might land you a new client ó or lose you one.

• Remodeling designs as intellectual property

  by Loring Leifer

  Architect Alan Freysinger was far from pleased when a design review board in Whitefish Bay, Wis., raved about his plans for an extensive home remodel in the wealthy Milwaukee suburb. That's because the homeowner ó Freysinger's ex-client ó was passing off Freysinger's work as his own.