Mary Beth Temple

E-ffective Newsletters

by Mary Beth Temple

Done right, an electronic newsletter will send people right to your Web site.
Cashing In

by Mary Beth Temple

Same-as-cash financing allows the homeowner to apply for a bank loan for the full amount of the purchase, defer payments for the term of the loan (generally 90 days, six months, or 12 months), and pay no interest on the loan provided the entire principal is paid back within the approved loan time frame.
Meet the Neighbors

by Mary Beth Temple

A lead-hungry salesforce requires constant feeding, but the quality of those leads is at least as important as their number. Specialty contractors across the country are discovering that one of the most cost-effective ways to generate high-quality leads -- that is, with a prospect who views your company favorably and is inclined to buy -- is to host an open house at a satisfied customer's home.