How can I assure prospects that the people who will be working in their home are legal, skilled, trustworthy, etc., without drawing attention to an objection that most people don't want to admit they have?
How do I gain traction with Hispanic homeowners? We get calls from people who speak such limited English that my staff and I (who speak little Spanish) can barely understand them.
I work in an area with a large Filipino population. I have spoken with several Filipino families about remodeling their homes, and although the conversations always seem to go well, I never hear from them again. What am I missing?
You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?
