Stephen Wilson

Sales Marketing
Producting a successful newsletter

by Stephen Wilson

A quality newsletter, sent regularly, is one of the best ways to present yourself as a trusted professional. It helps you develop and maintain relationships, say thanks for referrals, make announcements, publish testimonials, and notify clients of home tours. Three elements make a successful newsletter:
Sales Marketing
Selecting an advertising vehicle

by Stephen Wilson

Choosing a print advertising vehicle has everything to do with your target market, your product, and your budget.
Sales Marketing
Tips for effective communication

by Stephen Wilson

Effective communication is your single best means of getting referrals and repeat business. These five common courtesies are easy and will gain you priceless good will:
Newsletter can capture clients

by Stephen Wilson

Marketing experts believe it costs six to seven times as much to make a sale to a new client as it does to an existing client. Newsletters communicate effectively with past, current, and prospective clients and reinforce a remodeler's brand.
Sales Marketing
Preparing a press release

by Stephen Wilson

There's a general assumption that getting your company mentioned in the local paper is free publicity. Yes, it's publicity ó but it ain't free In fact, if done poorly, it can be a most costly experiment in futility.