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When home improvement marketers and salespeople hear the word "yes" from a prospect, they know what to do. They move swiftly to convert that commitment to an appointment or a sale.
You could change your business in big ways just by using existing technology.
It's hard keeping marketers motivated. Unless you understand what makes them want to perform for your company.
In many cases, storm chasers can wring upward of a million dollars in profitable contracts from a single severe weather event.
A careless attitude toward lead handling can cost you big bucks. Don't blame the phone room. Learn to manage it.