Rumors is Behr's Color of the Year. ismagilov

Behr Paint unveiled its 2025 Color of the Year: "Rumors," a deep ruby red that brings drama and sophistication to any space. This rich red, part of the Behr 2025 Color Trends Palette, is designed to balance warmth and elegance, making it a versatile choice for both residential and commercial applications. According to Behr's research, 75% of Americans are open to using red in their homes, with many associating it with high-end design and energy. The 2025 Color Trends Palette, informed by global research, offers a curated selection of colors that simplify the design process for professionals and DIYers alike. Alongside "Rumors," Behr's first Commercial Color Forecast includes five unique palettes—Limitless Whites, Bleisure, Renew-trals, Grand-Luxe, and AI-sthetic—each blending commercial and residential design elements to inspire creativity.

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