Home Depot introduced a new app, the Project Color app, to help customers make decisions about paint colors, according to a company news release. The app allows customers to see color in a space using augmented reality, easing the process for color selection that can often be an overwhelming one for homeowners.
With the power of augmented reality, customers can answer the important question of what a color will look like in a room in seconds using the Project Color mobile app. The app’s “See It in Your Space” feature can “paint” around other objects and recognize lighting conditions, giving customers the most realistic visual possible without putting a paintbrush to the wall.
Customers can snap a picture of any item, from a flower to a throw pillow, and Project Color’s color matching capabilities will find The Home Depot paint color that matches most closely.
Selecting a paint color in the sea of swatches can be stressful. That’s why the Project Color app provides customers with easy-to-choose sets of recommended colors. These recommendations, which range from colors trending on Pinterest to colors that are popular among Home Depot customers, are easily accessible on the app’s home page. A curated collection of trending colors can be found in the paint department at any Home Depot store.
If a customer wants to purchase a specific paint color, Project Color provides an easy, interconnected shopping experience. Customers can either purchase paint directly through the app, or they can use the store locator feature to find the nearest Home Depot paint counter.
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