The internet is rapidly changing how many different businesses operate. Remodelers and contractors are no different, as marketing through online websites, social media pages, and email lists can be a great source of leads. There is plenty of information, tips, and suggestions for how to use the Internet best aid your business, and Fine Homebuilding took a look at a few of the tips it found most useful in 2018.
How to Get Found
Search Engine Optimization (SEO) is the system search engines employ to rank websites in internet user's search results. Search engines such as Google, Bing, and Explorer analyze each search result for many aspects. Is this website popular? Do people spend time on it? Do internet users respond well to it? Does it load quickly? There reviews happen within within milliseconds of searching and determine where the website should be placed in the search results.
There are so many ways to work on adjusting your website to sit as high as possible in search results. Some take time, some take money, some are no-brainers, but for the sake of your business, it is critical to invest in your website's SEO so that you can get found online.
Find Your Ideal Customer
If you're an experienced contractor, you know the beauty of owning your niche. You also know that everyone is not your ideal client. Your ideal client is people in your location who need your services and want to pay for them. Sit down. Make a list of defining qualities your ideal client would possess. Age, location, income, family, etc. Now direct all your marketing to that person. When you're putting your business in front of people that already want it, it'll be much easier to get found.
Create Valuable Content
Popularity, relevance, and authority are a few of the factors search engines analyze. To get found, you will need to create popular (people like it), relevant (people can find it when they search something specific) and authoritative (you're the best tile-layer on this side of the Mississippi) content on your website.
Building Trust
Building trust is about cultivating your online reputation and presence to be one of helpfulness and value to your future customer over a period of time. Your online presence should be there to serve others, not just bring in sales for you.
