Every month at Remodeler's Advantage, members are surveyed for their best book recommendations. For the month of March, RA wanted book recommendations about Marketing, and asked members from the Marketing Tactical Roundtables for help.
Here are the responses:
Lindsay Dods, Artium Design Build Renovations, Ottawa, ON “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz
Word of Mouth Marketing is full of simple tips and tricks to get your clients to talk about you.
Kara Wilson, New England Design & Construction, Boston, MA “Raving Fans” by Ken Blanchard & Sheldon Bowles
We had our whole company read Raving Fans, even the carpenters. Word of mouth marketing starts with every single employee and occurs through every interaction that a client has with our company.
One of the key takeaways that helped us deliver better customer service through surveys specifically is that silence from a client is a message, as is “fine” or “okay”. Learning to really listen to customer responses is important. When a client doesn’t respond to a satisfaction survey, that isn’t a good indicator. We started following up with these clients, and really digging in to why they hadn’t responded. We uncovered some issues that we were able to deal with, and actually turned those clients into raving fans.
Chaden Halfhill, Silent Rivers Design+Build, Des Moines, Iowa “Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business” by Jay Conrad Levinson
An older book that I always enjoyed, and reason is because I love to look at creative, unexpected ways to promote and market… especially when the budget is tight.
