Sales & Marketing

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Social Skills

The hottest marketing tools out there are in social media. Think of it as... More

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Proactive and Positive In the Face of Recession

When the going gets tough, the tough spend more on marketing. More

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Getting Contractor Discounts

All deals are negotiable, but to get the best price, you have to understand the... More

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Cost-Effective Marketing for Builders

A builder with a fast-growing business explains how co-op advertising provides the extra funds for a high-quality, high-volume marketing campaign. More

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Teach Classes & Win Customers

A Rhode Island builder tells how teaching free classes in his community brings a stream of prequalified prospective clients. More

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Strictly Business: Grow Your Business Without Expanding

Improve profits without getting larger More

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Letters

More on payment schedules, painting over knots, affordable design catalog announced, “green” building vs. “healthy” building, followup on tool pretenders, flitch beam details More

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Letters

Differing viewpoints on sealing crawlspaces, NEC clarification, nuances of foreign-made tools, why clothes washers break trap seals More

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Letters

Spray foam defended, CO detectors More

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Sales for People Who Don't Like Selling

If you’re uncomfortable playing the role of salesman, you’re not alone. An experienced contractor gives step-by-step instructions on how to plan and present a sales pitch. More

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