Sales & Marketing

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Selecting Quality Customers: The Art of Prequalification

Not every sales lead is worth following. Here’s the point system one remodeling company uses to screen prospective clients over the phone — before wasting time on an estimate. More

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Business: Pre-Qualify Your Customers

Prequalify customers to avoid wasted effort More

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Contractors' Discounts

If you don’t ask for discounts, you won’t get them. This report describes who to approach and how to negotiate your best price. More

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Letters
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Marketing for Small-Volume Builders

Even with a minuscule marketing budget, there are several practical steps you can take to make sure your projects hit the mark. More

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Using Landscaping to Market Homes

One of New England’s top landscape-architecture firms and a satisfied client discuss how and why they use sophisticated landscaping to sell multi-family projects. More

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The Bright Idea

A tortured tale of fine craftsmanship and bad business planning—with plenty of 20/20 hindsight. More

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