The Container Store, a big-box retailer traditionally offering solutions to storage-related problems, is moving into the custom-closet market segment with a new store concept that offers a personalized design experience, according to Forbes. The store, called The Container Store Custom Closets, recently opened in Los Angeles and more than half the displays in the store are dedicated to closets. The retailer plans to open a second location in Dallas, Texas, by the end of 2019.
Another factor that sets Custom Closets apart is that it offers an unparalleled in-store experience with a full design center. Every element is available to see and feel, from the finishes to the hinges, knobs, and pulls. There are even workstations where customers can browse inspiration and work with an in-house designer on their projects.
The store also bridges the gap for consumers who don’t want to work with an interior designer, but need professional guidance. The store was designed to accommodate a high number of in-store appointments. For those choosing Laren and Avera systems, The Container Store will send out a professional to measure the space and then install.
However, Custom Closets is reportedly trade-friendly and will accommodate interior designers, allowing them to schedule the workspaces so they can meet with their clients.
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