Home furnishing retailer Wayfair has expanded its augmented reality technology to better help product visualization ahead of purchases, TechCrunch reports. Shoppers will now be able to leverage a new feature called "Interactive Photo," which lets shoppers take a photo of their room and visualize multiple products in the space.
The feature itself uses technology to understand the spatial information of the room in the image to give you an AR-like experience using your photo.
Alongside this addition, Wayfair has updated its app to put its camera tools more at the forefront of the app experience. Similar to how you can click a camera icon next to the Amazon app’s search bar, you can now do the same in Wayfair. You can then toggle between the various camera-based features with swipe gestures, in order to move between Wayfair’s visual search and its “View in Room” AR feature, which is also where you’ll find the new “Interactive Photo.”
The retailer has also launched its room design tool, Room Planner 3D, on the mobile shopping app. This allows shoppers to create an interactive 3D room that they can view from any angle, while testing out different layouts, styles, room dimensions and more.
“With the latest updates to the Wayfair app, we continue to push the limits of what’s possible by iterating on advanced AR and machine learning capabilities, and introducing new and innovative spatial awareness techniques to an e-commerce experience, bridging the gap between imagination and reality,” said Matt Zisow, vice president of Product Management, Experience Design and Analytics at Wayfair, in a statement.
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