Online home furnishing company Wayfair plans to open its first full-service brick and mortar store in Natick, Mass., the company announced in a press release. Wayfair previously operated a pop-up holiday shop at the Natick Mall where the permanent store will be located. The company plans to open the store in early fall, The Metrowest Daily News reports.
Company officials said the Natick Mall location will again offer home design consultations. Some products will be available for immediate purchase in the store, while others will be delivered through Wayfair’s normal shipping services.
“For the first time ever, shoppers will be able to step into the world of Wayfair,” said Ed Macri, chief product and marketing officer, in a statement at the time. “We’re excited to connect with shoppers face to face and introduce them to the endless possibilities in shopping for home.”
Wayfair CEO Niraj Shah said online and brick and mortar shoppers will have a seamless and connected experience. Design experts will offer consultations and recommendations "for everything from home improvement projects to decor."
The Boston-based home furnishing company also announced plans to open four additional pop-up shops in the summer, but did not disclose locations. Wayfair recently opened an outlet connected to its warehouse in Kentucky.
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