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Finding and keeping good employees, especially in today's tough labor market, are invaluable for remodelers looking to grow their business. One way to keep good employees is with a company culture that resonates with them and makes them want to stay. This company culture can also be used to hook prospective employees and make them want to join the team. Remodelers Advantage highlights several ways business owners can use company culture and personality to set their business apart from competitors.

Highlighting Employee Stories
Think of this as an internal testimonial. You can talk all day long about how great your company is, but what prospects really want to know is, “what’s it like to work here?” No better way than to let your team share their thoughts and experiences.

The easiest way to build this into your recruitment/interviewing process is to include team members who are willing to meet with prospects to tell them their story, answer questions, etc.

Change the Setting
Interviewing and meeting prospective team members in a less formal setting allows you to get a better read on how a prospect handles different social situations, and it allows the prospect to get a better view into your team’s personality and culture. Grab coffee, invite them to an after-work social hour, or perhaps include them in a community-based event.

Show Them That You “Walk the Talk”
As you describe or show prospects your culture and brand personality, show them how you implement it, or perhaps your team members can build it into their respective stories. For example, if you have an employee recognition program, SHOW it. Dedicated parking? Wall of fame? Images from an incentive trip? Show them first-hand how it is used.

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