A recent study from the Joint Center for Housing Studies of Harvard University found that consumer interest in healthy home environments is at an all-time high, extending to high interest in healthy home remodeling projects. The study found that homeowners between 25 and 44 years old are most concerned about their home environment having a negative impact on their health. According to the study, though, only half of remodeling contractors actively participate in this market niche.
Victoria Downing writes for Remodelers Advantage that one of the biggest barriers to green remodeling for both clients and remodelers is the price associated with the work. Training and certification programs focusing on healthy remodeling practices also cost time and money. However, Downing writes how important it is for remodelers to find a unique selling position, and green remodeling could be just that for some businesses.
We hear and read so much about how to reach Millennials, who are increasingly becoming first-time home buyers. That age group is the most concerned with how healthy their homes are.
Take these two factors, and it’s not a big leap to think the key to reaching Millennial remodeling clients could be using green building practices and materials, while telling them about it in your marketing.
There is really strong interest on the part of those younger consumers, particularly those with children, on living in environments that won’t have a negative impact on their health. They’re more aware in selecting home-cleaning products and low-VOC paints than their Gen X and Baby Boomer counterparts.
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