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Janie Curtis, managing director of Frank About Women
Frank About Women (www.frankaboutwomen.com) specializes in marketing to women. It provides clients with gender-savvy insights, business strategies, and marketing communications programs designed to drive sales and profit growth among female customers and prospects.
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Internet Marketing: Be There
A window and sunroom company in Virginia gets 48% of its leads from Web sites, both its own sites (it has many) and the contractor referral services it subscribes to. Sound farfetched? It isn't.
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