Andersen

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Unstoppable

At a time when many home improvement companies see their sales sliding backward, Renewal by Andersen of Colorado Springs and Denver, our Replacement Contractor of the Year, posted a sales increase of almost 26% last year. How do they do it? More

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By the Book 2

Every home improvement company organizes its presentation book differently depending on what it sells, its company history, etc. The best use their book to structure the sales presentation. More

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Deal Defunct

Ask a home improvement salesman to describe his worst nightmare and chances are it involves a five-figure contract turned down because of bad credit. More

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Ante Up

Your salesperson gets to the door and no one is home. Or, worse, someone is, and that aggrieved homeowner explains that she told the canvasser she wasn't interested. More

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Mix It Up!

The marketing mix that generates leads for St. Clair Corp. once consumed 22% to 25% of the company's annual revenue. But the seven-branch contractor, headquartered in St. Louis, pared those expenditures down to 15% by instituting a lead-tracking system that gives the company clearer insight into the productivity of its various marketing platforms, including television, radio, newspapers, and billboards. More

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Woman to Woman

When Belinda Hopp walks into a home, women often welcome her, telling the sales manager for Renewal by Andersen in Minnesota's Twin Cities, "I'm so glad they sent a woman. It makes me so much more comfortable." More

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Keep Walking

Cold calling can be just that: cold. And nobody knows it like a canvasser. More

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Construction celebrates sustainability

What better way to mark the 100th anniversary of the USDA Forest Service than by building a house that celebrates sustainability? The 1,200-square-foot Sustainable Resource House was built on the National Mall in honor of the organization's centennial and as part of the Smithsonian Institution's Folklife Festival. More

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Aluminum and vinyl-clad windows gain favor

Increased focus on unique profiles and wood species and an expanding selection of hardware and finishes are making aluminum- and vinyl-clad windows a perennially popular choice with pros and homeowners. More

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Hurricane-Rated Windows

Storm-resistant windows are now required by code all along the eastern seaboard.... More

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