At a time when many home improvement companies see their sales sliding backward, Renewal by Andersen of Colorado Springs and Denver, our Replacement Contractor of the Year, posted a sales increase of almost 26% last year. How do they do it? More
Every home improvement company organizes its presentation book differently depending on what it sells, its company history, etc. The best use their book to structure the sales presentation. More
Ask a home improvement salesman to describe his worst nightmare and chances are it involves a five-figure contract turned down because of bad credit. More
Your salesperson gets to the door and no one is home. Or, worse, someone is, and that aggrieved homeowner explains that she told the canvasser she wasn't interested. More
The marketing mix that generates leads for St. Clair Corp. once consumed 22% to 25% of the company's annual revenue. But the seven-branch contractor, headquartered in St. Louis, pared those expenditures down to 15% by instituting a lead-tracking system that gives the company clearer insight into the productivity of its various marketing platforms, including television, radio, newspapers, and billboards. More
When Belinda Hopp walks into a home, women often welcome her, telling the sales manager for Renewal by Andersen in Minnesota's Twin Cities, "I'm so glad they sent a woman. It makes me so much more comfortable." More
What better way to mark the 100th anniversary of the USDA Forest Service than by building a house that celebrates sustainability? The 1,200-square-foot Sustainable Resource House was built on the National Mall in honor of the organization's centennial and as part of the Smithsonian Institution's Folklife Festival. More
Increased focus on unique profiles and wood species and an expanding selection of hardware and finishes are making aluminum- and vinyl-clad windows a perennially popular choice with pros and homeowners. More
Storm-resistant windows are now required by code all along the eastern seaboard.... More