As the remodeling industry contemplates rebranding its image for the next-generation workforce, successful remodelers continue to finesse their brands as prospective clients see them. But branding means walking the walk ó not just talking the talk, warns marketing consultant David Alpert of Continuum Marketing Group. More
As noted in Don't Grandstand the Brand, the successful branding effort of Greg Smith Co., of Falls Church, Va., hinges in large part on the remodeling company's everyday actions, including extensive community service. More
