Event-based marketing is paying off for remodelers everywhere. But which event is right for your company? More
Meet Tom Poulin, president of Poulin Design Remodeling in Albuquerque, N.M. A high-school handyman who worked for his father and then started out on his own after graduating from college, he stopped swinging hammers long ago and has shaped his company into a $4 million operation. More
Who's your competition? The new-home builder? The SUV dealer? The remodeling company on the other side of town? All of the above. More
For San Antonio remodeler Mike High of Casa Linda Remodeling, financing is "part of the sales equation." More