Blast mailings alone won't cut it. Today's marketing needs to be personal. Many remodelers are exploring new ways of marketing to further build brand. More
Checkout lines may be shorter, but trips to the building materials store are still time wasted and money lost. More
To help its longtime production staff buy in to financial goals, Myers Constructs has embraced short-term target goals, staff empowerment, and limited open-book accounting. More
In slow economic times, an updated website could be bringing in more business than any other lead source. More
Cost-effective marketing tools, blogs are in many ways ideal for remodelers: informal, friendly, and constantly changing. They can stimulate interaction, build trust, and provide a unique window into the values and personalities of the people that clients will be working with. More
