April Bettinger

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Unexpected Marketing Opportunity Grows From Social Media Effort

By tagging a product on Facebook, a remodeler connects with the manufacturer, giving rise to a video marketing opportunity. More

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Nobody's Perfect: How to Apologize to a Client

It's inevitable that there will be mistakes made on a remodeling project. How you and your staff handle those errors makes all the difference to your clients' happiness and your company's reputation. More

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Apple of My i: Advantages of Using the iPad in Client Presentations

Some remodelers and their salespeople are embracing the iPad as a more powerful presentation tool. More

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Package Deal: Bath Packages

Pre-set bath combos offer clients easy and quick choices while keeping crews busy between big jobs. More

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Q&A: How Large Is Your Cash Reserve?

We ask several remodelers across the nation about the amount of ready cash they have available and how that's helping them in this turbulent economy. More

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