Paul Sullivan has come up with a convenient way to spot houses needing work and then solicit prospects with postcard mailers. Sullivan, of The Sullivan Co. and maintenance repair company DOMO Inc. in Newton Highlands, Mass., has equipped his DOMO crew with microcassette recorders. At the end of each week, office employees transcribe the addresses, log them into DOMO's lead tracking system, and send them postcards advertising DOMO's services. More
Sending clients and business partners smoked salmon or candy for the holidays brought little response at the $2.5 million-a-year Crane Builders of Nashville, Tenn. Clients' kids and current and prospective architect partners now fight for the plastic baby dolls hidden inside the generous sweet rolls, decorated with beads. Besides colorful Mardi Gras beads, clients receive a hand-written note from remodeler David Crane along with their King Cake. More
