Coco Harper

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Good Word: How to Reward Clients Who Get You New Business

It takes work to create a referral reward system and work to sustain it. But the experience of many contractors shows that a well-designed and consistently managed system regularly yields leads. More

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Marketing to the New Remodeling Client

In a tough economy, remodelers are reviewing the value of every promotional dollar they spend. Consumers have changed, and so must remodelers' ways of reaching them. More

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