Remodeler opens a new location with a tight budget and minimal staffing and waits to see if the investment will pay off. More
Delta Power Equipment Corporation, will be based in Anderson, South Carolina – which is home to the U.S. branch of Techtronic Industries (TTI). The connection goes beyond a shared geography; Delta will be led by former TTI executives Bryan Whiffen (President) and Norm MacDonald (Vice President). Headquartered in Hong Kong, TTI owns Milwaukee, Ryobi, and Homelite, and has a licensing agreement to produce some of Emerson's Ridgid brand tools. More
Homeowner seminars offer a way to position yourself as an expert and to boost leads as well. More
Strategies to keep crews, trades, and clients safe in and around winter jobsites. More
The danger of a sales commission based solely on volume is that the salesman has no incentive to sell a profitable job. More
For four days in October, more than 10,000 remodelers headed to the 2006 Remodeling Show in Chicago, where they attended seminars and clinics, networked with peers, and checked out hundreds of companies displaying their products on the showroom floor. More
Upscale clients respond to sophisticated, high-quality printed marketing materials. More
Referral management is not just about data management,” says Terry Parker, marketing and event coordinator for HomeCraft, a Lenexa, Kan., design/build company that derives 90% of its business from referrals. “If we're not managing referrals properly, we're not managing our company properly.” Strong words, maybe, but referrals are your strongest leads. More
The initial meeting with a prospective client is too important to rush into your sales pitch. “It's all about bonding and rapport,” says Bruce Curtis of Washtenaw Woodwrights, Ann Arbor, Mich. He typically devotes 5 to 15 minutes to small talk before steering the conversation toward the real purpose of his visit. More
