A sales narrative that creates urgency will help overcome consumer inertia. More
In the tight credit market, some homeowners are proposing alternative means of paying for remodeling projects, such as a monthly annuity for a relatively small aging-in-place job. How do remodeling salespeople evaluate these possibilities and not get burned? More
Sandler Systems CEO, Dave Mattson, explains the psychology behind, and antidotes to, slower remodeling buying decisions. More
Using an on-boarding process for new employees can take the guesswork out of hiring. More
