Key to sustaining, and growing, a remodeling business is a balanced mix of past and future customers. Tracking your lead sources is essential to your business health and marketing plans. More
During lean times, you need to work harder to get work. That means ó if you want to grow your business ó you'll need to spend more on marketing. More
In slow economic times, an updated website could be bringing in more business than any other lead source. More
Marketing expert David Alpert answers the question: Is search engine optimization of your website worthwhile? More
Energy tax credits can help bring new business if you market and sell them in a way that fits who you are and what you do. More
Proliferating popularity of e-mail newsletters compounds potential payoff, challenges for remodelers. More
Don't let these photography mistakes drive prospects away. Before you use that "portfolio" photo, vet it from the homeowner's perspective. More
As the remodeling industry contemplates rebranding its image for the next-generation workforce, successful remodelers continue to finesse their brands as prospective clients see them. But branding means walking the walk ó not just talking the talk, warns marketing consultant David Alpert of Continuum Marketing Group. More
As noted in Don't Grandstand the Brand, the successful branding effort of Greg Smith Co., of Falls Church, Va., hinges in large part on the remodeling company's everyday actions, including extensive community service. More
There's no sure way to disaster-proof a remodeling business, but it's usually instructive to look back and identify any mistakes, shortcuts, omissions, or denials that might have allowed little problems to snowball into big ones, and big problems to turn calamitous. More
