David Crane

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Training is essential to growth

Training yourself, your managers, and your field crews will turn your chaotic circus into a well-orchestrated troop. More

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Magnetic signs for vehicle advertising

David Crane of Crane Builders in Nashville, Tenn., found himself faced with laws that prohibit job signs in the area's two ritziest neighborhoods, Belle Mead and Forest Hills. To stand out from trucks with painted-on signs, he had oval signs made, using his eye-catching crane logo. More

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Mardi Gras Marketing

Sending clients and business partners smoked salmon or candy for the holidays brought little response at the $2.5 million-a-year Crane Builders of Nashville, Tenn. Clients' kids and current and prospective architect partners now fight for the plastic baby dolls hidden inside the generous sweet rolls, decorated with beads. Besides colorful Mardi Gras beads, clients receive a hand-written note from remodeler David Crane along with their King Cake. More

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Notebook

The best low-flow toilets, easing the labor shortage with the welfare-to-work program, new shear wall design, the Cadillac of scaffolding systems, support for women in construction More

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