Dennis Schaefer

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Freshen Up: Enhance Your Online Visibility

To stay relevant in a digital world, you have to maintain your company's online presence. Here's how. More

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Marketing Matrix: Many Variables Must Come Together for Successful Marketing

The success of your marketing effort is finally determined by how many profitable salese it results in. More

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Business How-To: Measure and Analyze Leads

Key to sustaining, and growing, a remodeling business is a balanced mix of past and future customers. Tracking your lead sources is essential to your business health and marketing plans. More

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Wrong-Headed: Avoid These Marketing Mistakes

It's easy for even the most experienced marketers to fail to follow best practices. A reminder of what NOT to do. More

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Plug & Play: Lighting Extends Deck Use After Dark

A lighting system provides many benefits to homeowners, including safety, security, and more time to enjoy their deck. More

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The Dating Game: How to Ask for a Client's Budget

You can avoid price objections if you know how much a client wants to spend. Here's how to get them to tell you. More

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