As the remodeling industry contemplates rebranding its image for the next-generation workforce, successful remodelers continue to finesse their brands as prospective clients see them. But branding means walking the walk ó not just talking the talk, warns marketing consultant David Alpert of Continuum Marketing Group. More
As noted in Don't Grandstand the Brand, the successful branding effort of Greg Smith Co., of Falls Church, Va., hinges in large part on the remodeling company's everyday actions, including extensive community service. More
Laid out on the table under the intense rays of the fluorescent lights, the victim was a $100,000 addition that had exceeded your estimate by 10% and missed your scheduled finish date by six weeks. Precisely what went wrong was unclear, but the evidence suggested a multitude of culprits. More
Like Phillips-head and flat-head screwdrivers, both postcards and letters are useful tools, says marketing consultant David Alpert. “It's just that you use them differently.” To choose the right mailing tool, evaluate your objectives and your relationship with the recipients. More
Clear finishes that preserve the natural look of exterior woodwork take a beating... More
How to get good airflow and high R-value at the eaves has long confounded cold-climate designers. Here, energy-efficient builders share their solutions. More
Through integrated pest management, the remodeler can make his inner-city projects inhospitable to roaches, but favorable to restaurants and residences. More
