Jeff Talmadge

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"Belly-to-Belly" Marketing Yields Best Payoff for Creative Remodelers

Remodelers move away from traditional print marketing to opportunities for in-person meet-and-greets. More

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The Economics of Deconstruction

Deconstruction prevents waste from being sent to landfills, and clients receive tax credits that may off-set the cost. More

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Pinpointing areas of neglect in a project

When Jeff Talmadge, owner of Talmadge Construction, in Aptos, Calif., participated in a “Circle of Ownership” exercise in which he had to draw a diagram of his work life, the picture took the shape of an ice cream cone (see diagram, right). “I was focusing too hard on one area to the detriment of others,” he says. More

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Bringing Design In-House Can Improve Client Experience and Your Bottom Line

Hiring full-time designers can not only improve the client experience but give a boost to your bottom line as well. During the last decade, especially as public awareness of the design/build model has continued to grow, many remodelers have decided to make design a major part of their company's service offering. More

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Use a Points System to Qualify Leads

Jeff Talmadge of Talmadge Construction, in Aptos, Calif., created this form, which uses a point system to qualify leads. More

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Prospective Sales Leads

As a self-proclaimed “service-oriented person,” Jeff Talmadge, owner of Talmadge Construction, in Aptos, Calif., feels that the best part of the remodeling industry is “all the people I get to have contact with.” He enjoys the process, not just the product. More

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Hiring outside the remodeling industry

Remodeling is a highly technical art. It requires a grasp of the principles and practice of electricity, plumbing, engineering, geometry, and architecture. It requires a high level of craftsmanship as well as an ability to manage homeowners' expectations during a very emotional process. All of this while turning a profit. More

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Profile of Jeff Talmadge of Talmadge Construction

Since being recognized as one of the Big50 in 2003, Jeff Talmadge has done a 180 on his company. Located in Aptos, Calif., Talmadge Construction had been bidding on projects and using plans created by outside architects and designers. More

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The parts of a remodeling business too important to delegate

My goal is to create a company that operates within clearly defined systems and procedures, with each department (sales, production, and administration) managed by a key employee. If I am indispensible in any way, then an unexpected event that takes me out of the picture is a death blow to the company, and our clients and employees óas well as my family ó would suffer a loss much greater than my absence. More

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The Big50

Once again we shine the spotlight on 50 firms that stand out in management, marketing, sales, and design. More

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