Jerry Levine

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Becoming a Cabinet Dealer

Cutting out the middleman and becoming a cabinet dealer can mean more control over the process, an addiitional profit center for your company, and more choices for your clients. More

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Sophisticated direct mail campaigns can make a lasting impression

When you're competing in a sea of upscale remodelers for homeowners already numbed by unsolicited mail, you might be tempted to save your money for another marketing medium. Bruce Wentworth opted instead to make a splash ó an oversized one. More

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Brand Aid

It's not just about brochures or logos ó often the first thing people think of when they hear the word ó but about how well promises are supported by actions. Defining your company's promise takes research to create a strategic framework that can help you understand what your business is all about, who your clients are, and how best to reach them. More

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Dividing Your Marketing Budget Between New Leads & Past Clients

How do you divvy up your marketing budget between attracting new leads and reaching past clients? More

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Great customer service is key between clients and remodelers

Great customer service means more than providing a completed project. Read on to learn about the specific practices five remodelers have in place to ensure fantastic service and what their clients think of them. More

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