Joaquin Erazo

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3 Behaviors in a Customer-Controlled Sales Process

Built on research, transparency, and trusted opinions, marketing consultant Joaquin Erazo gives insight into how consumers' purchasing behaviors can affect their decision to remodel, and with whom. More

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Take 5: Don't Miss These Remodeling Show Conference Sessions

We asked Remodeling Show presenters to describe their conference sessions in five words or less. What they said will leave you wanting more. More

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Emotional Pull: Creating Compelling Website Copy

Case Design Remodeling's VP of marketing shares tips for creating Web copy that will help drive traffic to your site. More

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In the Wave: A Surfing Metaphor for Business Decision-Making

Timing is everything. With business decisions, as with surfing, choosing the right opportunity at the right time is the key to success. More

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