Homeowner seminars offer a way to position yourself as an expert and to boost leads as well. More
During its first 24 years in business, New Outlooks Construction (NOC), in Robbinsville, N.J., never did much in the way of marketing, relying almost entirely on the strength of its reputation to generate leads. More
Just as remodelers have become more sophisticated over the years, so have clients, especially those who are interested in major renovations and additions. At home and at work, these are people who are proficient in the latest and greatest when it comes to computer technology. More
For the past six years, Jon Vogel, owner of New Outlooks Construction, Robbinsville, N.J., has held his inspectors license, and for two years he was a part-time building inspector. More
Have you outgrown your home office? It's a sign that the time has come to move out of your home office when you keep being woken at dawn by workers knocking on your bedroom window. Habitually drifting into the office in your pajamas is another red flag, as are subcontractors casually interrupting family meals to get a signature or to pick up a check. More
A few years ago, Robbinsville, N.J.-based Jon Vogel was selling about $1.5 million in projects and working 75 hours a week. He wanted to expand New Outlooks Construction but knew he couldn't do it with just himself as the only salesperson. From talking to other remodelers, he knew a full-time salesperson could add a $500,000 to $1.5 million in revenue. More
We hired a kitchen and bath designer with 10 years of experience working in a manufacturer's showroom. Clients want better products, and there isn't enough time to do everything else and help the client make selections. More
Our survey reveals that there are almost as many definitions for design/build as there are remodelers. More
