If a niche is something specific, Helmut's Remodeling, a Milwaukee general remodeling company that takes on a broad range of projects, has what you might call an anti-niche: "Our niche is to help whoever calls us," says Ken Connor, a football coach before he joined the company 20 years ago. "We want customers to look at that job and see it as better than they thought it was going to be," says Connor. More
