We must research our competitors. It's the only way to analyze the difference our company brings to the marketplace, and to develop strategies for selling against those competitors. More
A visit to an airport restaurant demonstrates that companies benefit by institutionalizing friendliness, courtesy, and good humor. More
Four critical "homework assignments" for remodelers determined to develop more effective, relationship-based marketing campaigns. More
Remodelers move away from traditional print marketing to opportunities for in-person meet-and-greets. More
Remodeling consultant Linda Case reveals how some business owners remain upbeat in difficult times, inspiring staff to follow them with confidence. More
What causes sales, and when do you pull the trigger? Linda Case says author and consultant Kraig Kramers has some important insights for remodeling companies. More
Linda Case identifies strategies for surviving 2009 by developing a realistic budget and targeted marketing plan. More
Debunk these now, before they destroy your company. More
Linda Case on the truth about loving your work, marking up costs, and hiring right. More
Bill Keenan was in a bind. His gut was telling him that the way he was spending his time was going to kill his beloved company, W.J. Keenan Building Contractor, in Piscataway, N.J. More
