For better or for worse, the large home improvement retailers are changing the face of remodeling. More
A suburban Kansas City remodeler has found that a radio and television campaign featuring a jingle has increased the number and quality of leads he gets.After learning Home Depot was coming to Lawrence, Kan., Marc Ridenour of Natural Breeze Remodeling decided to do something so his firm's name stuck in homeowners' minds when they thought "remodel." A survey was cited in which 1,000 Lawrence residents were asked, among other things, which companies came to mind when they thought about remodeling services. After the seminar, Ridenour paid $2,200 to an Indiana company to write and produce a jingle. More
