While 15% of very small companies have no logo, four firms share re-branding tips More
Contests help a Virginia company engage with clients outside of remodeling projects and drive traffic to the company's website. More
Although there are no hard statistics announcing a substance abuse problem in the remodeling industry specifically, the construction industry's issues with it have been documented and widely reported. With concerns about liability, client and worker safety, and lost revenue, many remodelers are turning to drug screening. More
There's rarely clear consensus in the selection of the Best of the Year Award, but this year's discussion went far beyond the usual debate. More
The winners of the 2007 REMODELING Design Awards showcase the best in residential and light commercial remodeling across the country. From an island house addition to a log house update to a paint factory renovation, these projects highlight the work of talented design and construction teams. More
Whether you're launching a new service, targeting a different audience, or formally introducing your company to the community for the first time, you'll do it more successfully if you hit your target market with a splash. An emerging tool for leveraging your impact in such scenarios may be affinity marketing. More
The winners of the 2006 REMODELING Design Awards showcase the best in residential and light commercial remodeling across the country. From an island house addition to a log house update to a paint factory renovation, these projects highlight the work of talented design and construction teams. More
When Mason Hearn bought the final shares from his partners and became sole owner of McGuire, Hearn & Toms in Manakin-Sabot, Va., he decided they needed a name change, in part to make the company as a whole the focus. But in addition to a new company name and a new logo, Hearn found himself with a new company structure and a new role as well. More
The saying goes “out with the old, in with the new,” but when you have spent years building the reputation that is synonymous with the name of your company, it can be a dire warning. When Mason Hearn bought out his partner two years ago and changed the company name, he decided to tread lightly. More
