The most valuable technological solutions are not necessarily the most cutting-edge. Often, they are simply the ones that solve a specific problem in the most convenient manner. GoToMeeting (www.gotomeeting.com), an online meeting program from Citrix, is one such product. More
A profile of Big 50 listee Mason Lord and Dave Seegers of Hudson Valley Preservation. More
Each of these employees has been given a certain amount of autonomy by the company owner; each has backup and support from colleagues; each has had training and experience in his or her field, which can be passed on to others; and each buys into the company's culture and vision. More
Hudson Valley Preservation in Sherman, Conn., works on old houses. In the past, both the remodeler and his clients have been surprised by what they have found behind the walls. More
Whoever coined the expression “What you don't know won't hurt you” obviously never had a kitchen or bathroom remodeled. Yet even proactive clients who have done their research don't know everything that they will face. More
On the one hand it seems that sales call etiquette is merely common sense. On the other, it seems that sales calls can be pretty easy to mess up. More
When it comes to sales, Bill Simone of Custom Design + Construction leaves nothing to chance. From the initial call forward, the Los Angeles remodeler sets a sales system in motion to guide his ideal customer to a signed contract. More
Mason F. Lord Jr. figures even a company that relies almost entirely on referrals ought to advertise. To ensure that potential clients recognize the company name when they hear it, Lord paid an agency $3,230 to develop a 12-times ad for the Litchfield County Times' color magazine. During the process, he also briefly consulted an ad review service at the Remodelers' Show provided by the NAHB's National Sales and Marketing Council. More
