For John Miller, co-owner of Waldenwood, Shorewood, Minn., the first upsell when it comes to roofing is a new roof for the whole house when he's putting on an addition."If clients want asphalt, Robb suggests architectural asphalt, a product two to three times the thickness of ordinary shingles -- and more expensive. More
Escobar and Robb Services of Potomac, Md., uses a leased real estate and property tax database to pinpoint prospective clients. The full-service remodeling company also repairs and treats cedar shingle roofs (see www.cedarsave.com).Using the leased Criss+Cross Plus Real Estate directory on CD, which is sold by Haines and Co. of North Canton, Ohio (www.haines.com), the company researches older neighborhoods with cedar roofs. A similar, but costlier, online database, for 1,385 counties in 48 states, is offered by First American Real Estate Solutions (www.firstamres.com). More
