Not every company wants a flood of nebulous leads from its website. "If you have 10 salespeople out there, you have to feed them leads," Shaefer says. "If it's just you and one other guy selling, you want to make sure that the quality of those leads is strong because you're wearing other hats."
Not every company wants a flood of nebulous leads from its website. "If you have 10 salespeople out there, you have to feed them leads," Shaefer says. "If it's just you and one other guy selling, you want to make sure that the quality of those leads is strong because you're wearing other hats."
Your website should be set up to anticipate and convert at some level every kind of visitor, regardless of where he or she is in the buying cycle.
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