With more homeowners searching online for contractors, and more contractors there waiting for them, successful SEO means nailing tiny corners of the gigantic World Wide Web. More
It's tempting, when the phone isn't ringing, to blanket neighborhoods with dollars-off promotions, but discounts aren't always good for business. More
Past clients have always been strong remodelers' best source of business, and during the slower economy, that still holds true. More
As effective as testimonials can be, some clients are best kept under wraps. Wilson suggests using initials instead of full names, and says that even "homeowner" is fine, especially on materials that have a long shelf life. This protects you as well as your clients. More
Here are some tips on how to avoid sending mixed signals with your Web site and materials. More
