While 15% of very small companies have no logo, four firms share re-branding tips More
Tips for developing a step-by-step short-term campaign that packs a long-term punch. More
Criner Remodeling finds that revamping its brand with a new name, logo, van advertising, and new marketing materials has breathed new life into the company. More
Low-key efforts put faces to remodelersí names and distinguish them from the marketing barrage that consumers face on a daily basis. More
In the second installment of our three-part series on benefits, REMODELING examines the challenges involved in managing benefits, as well as the pros and cons of the most common approaches. More
Benefit costs are skyrocketing, but they're becoming increasingly essential to retaining a loyal and productive workforce. In the first of a three-part series, REMODELING looks at how benefits affect the bottom line. More
It's a no-brainer that people want to hire people who they like and trust. And because much of remodelers' work comes from referrals and reputation, the most successful upscale companies not only do top-quality work but also build strong, enduring relationships with past and prospective clients. More
It happens all the time with siding, cabinets, decking, flooring, almost anything: A homeowner sees a flyer advertising special pricing in a local newspaper and wants to buy the material for a remodeling project himself. “It makes things tough,” says Robert Criner, owner of Criner Construction in Yorktown, Va., “when a homeowner can buy at one of the big boxes for the same price I can.” More
