Sal Alfano

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Emotional Rescue: The Emotional ROI of Remodeling

The Cost vs. Value Report is all about return on investment for a selection of remodeling projects. But what about the client's emotional ROI? That's what will win you repeat and referral work. More

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Remodeling Cost vs. Value Report 2011-12

A sluggish housing market continues to affect remodeling return on investment, but the rate of decline is slowing, and some markets are showing signs of a recovery. More

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Sure Thing: Counter Your Customers' Uncertainty

In a cautious, risk-averse climate, clients need something they can count on. Give them the confidence to make a commitment. More

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Out of Sync: Disconnect Between OSHA and EPA on Lead Regs Continues

When it comes to the Renovation, Repair and Painting rule, there's still no coordination between the EPA and OSHA. More

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Getting Better: Drawing Parallels Between Healing a Shoulder Injury and Strengthening a Business

Lessons learned from efforts to heal a shoulder injury are not that dissimilar from the efforts remodelers should make to keep their companies strong and viable in a tough economy. More

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Working It: Thoughts on Selling Remodeling

When it comes to selling a remodeling job, it's mostly about finding out what buyers really want, which requires listening closely. More

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How Now Brown Cow: From the Dairy to Your Remodeling Business, Reputation Is Everything

What you do may get you the lead, but how you do it gets you the job. Building trust and loyalty is the key. More

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Getting Warmer: Ecological Economics and the Real Costs of Energy

An alternative economic theory that provides more reasons why using sustainable materials and undertaking energy retrofits is a good idea. More

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Benchmark: Itís All Relative: Comparing the 2011 Big50 to the Big50 of Previous Years

We take a look at how the profitability, growth rate, and productivity (among other things) of the 2011 Big50 stack up against Big50 from years past. More

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Hanley Wood RRI: Remodeling Activity Showed Slight Q1 Decline

Much to the chagrin of a hopeful industry, remodeling and replacement activity declined in the first quarter of 2011 according to Hanley Woodís Residential Remodeling Index. More

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