For one California remodeler, the recession has hit suddenly. More
Two years ago, Rehder set out to develop a steady lead stream from a few designated neighborhoods. The result is a systematic but flexible "marketing/communications action plan" for each month of the year. More
Borrowing a page from the Realtors' marketing book, remodeler Steve Rehder generates leads by way of those ubiquitous “Take One” boxes often posted in front of homes for sale. Only in his case, the boxes contain six-page, four-color marketing brochures for Rehder Construction, Los Gatos, Calif., and are posted in front of homes the company is currently remodeling. More
