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  • The quantity and quality of leads from your site will depend on how you ask customers to connect. Multiple points of entry allow you to capture the contact information of many more site visitors, provided they're really interested in what you're selling. Besides contests and giveaways, Behan suggests:

The quantity and quality of leads from your site will depend on how you ask customers to connect. Multiple points of entry allow you to capture the contact information of many more site visitors, provided they're really interested in what you're selling. Besides contests and giveaways, Behan suggests:

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How To Convert Website Visitors to Leads
By Jim Cory

Your website should be set up to anticipate and convert at some level every kind of visitor, regardless of where he or she is in the buying cycle. More

Tags: -- say "Get a Price." Then call to set the appointment., Chris Behan of Socius Marketing, an Internet marketing company with several hundred home improvement customers, says it's important to take a "layered approach." Have a strategy to address as many visitors as you can coming onto the site, he says, wherever they happen to be in the buying cycle. Give them information in exchange for their contact information, or at least get an email address that you can use to soft-market via newsletters and email offers., conversation killer when it comes to creating an appointment, Not every company wants a flood of nebulous leads from its website. "If you have 10 salespeople out there, you have to feed them leads," Shaefer says. "If it's just you and one other guy selling, you want to make sure that the quality of those leads is strong because you're wearing other hats.", Sales Leads
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